projects / wine label · 2025

La Boissonnade
Nature

For:
Domaine Élisabeth Jacquier.
The original illustration was kept: it carries the label's identity.
My role: art direction, graphic design and layout.
La Boissonnade Nature label: a lit house under a midnight-blue sky
A bottle of La Boissonnade Nature with its label
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the brief

The illustration was already there, with its character. The label had to evolve without losing what makes it singular.

the gesture

The ink drawing moves from day to night: a deep blue, touches of yellow lighting up the windows, and a handwritten “nature”.

I reworked the balance and gave the composition more room to breathe. Sometimes changing the light is all it takes to give something new momentum.

before, after
The new La Boissonnade Nature label: the same drawing, turned to night in deep blue, with touches of yellow The original La Boissonnade Nature label: the drawing in black ink on a white background
Slide: the original label, then the new one, 2025.
for the same estate
Four cuvées from Clos d'Elis, Élisabeth Jacquier: Carignan, Grenache Noir, Grenache Blanc, Mourvèdre
Clos d'Elis: Carignan, Grenache Noir, Grenache Blanc, Mourvèdre.
Labels for the estate's other cuvées being laid out on a tablet
The estate's other cuvées, drawn by hand on a tablet.
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