projects / awareness campaign · 2024
Êtes-vous comme
Camille et Sacha ?
- For:
- Syndicat mixte du Grand Site Salagou – Cirque de Mourèze (the public body managing the site), with Citeo.
- Campaign: summer 2024, around the lake and on social media.
- Messages developed with: the communications department of the managing body.
- My role: art direction of the visuals, graphic design and illustration.
the brief
Translate two messages visually for visitors to Lake Salagou, a protected Natura 2000 site: spend the night only in authorised places, and take your rubbish home. Necessary rules, to be shared with a smile.
the gesture
Two characters with gender-neutral first names, silhouettes drawn in yellow, the red earth of the Salagou. Assertive typography, highlighted words, gestures shown.
And a nod to Eugeniu Croitoru's “Be like Bill” meme: “Soyez comme Camille. Soyez comme Sacha.” (Be like Camille. Be like Sacha.)
in the field
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