projects / visual identity · 2025

L'Épicerie du
Vissou

For:
L'Épicerie du Vissou, Cabrières, Hérault.
My role: visual identity, logotype, applications and shopfront design.
L'Épicerie du Vissou logotype in deep green on powder-pink paper
L'Épicerie du Vissou logotype in powder pink on deep-green paper
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the brief

It started with six words, chosen together at the debrief: local, close, relaxed, convivial, friendly, accessible. The rest had to be designed and drawn.

the gesture

An awning, the Pic de Vissou, a basket of produce, brought together in a circle. A simple image, recognisable at a glance, on a shop window as on a bag.

Three colours for variety, a single drawing.

applications
The opening flyer for L'Épicerie du Vissou, front in pink and back in green, the logo's awning used as a frame
The shopfront of L'Épicerie du Vissou, with the logotype in white on the glass
L'Épicerie du Vissou's pink canvas bag, in the sun
L'Épicerie du Vissou's sage-green T-shirt, logotype over the heart
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